Sustainability and CraftsmanshipCurated by Elizabeth L. Cline, journalist and author of The Conscious Closet.
The fashion industry was not prepared for such sudden and extensive changes, observes Michele Norsa, Executive Deputy Chairman of Salvatore Ferragamo. Mr. Norsa also stresses the importance of sales in Asia.
"I will continue to invest in physical stores. Digital is important, but I cannot believe that we will lose all human interaction," says Brunello Cucinelli, Executive Chairman and Creative Director of his eponymous brand.
"We have been through very difficult times. And we still are into this pandemic. Fashion has to adapt to the new world because nothing is going to be the same", says Donatella Versace, Chief Creative Officer of Versace.
The President of Aeffe, Massimo Ferretti, stresses the desire of getting back to some type of normality and working toward a recovery in the fashion sector.
"I see a lot of creativity going on in the fashion industry, " says the Chairman and CEO of Fendi, Serge Brunschwig. "We have been destabilized, but we are finding new ways to do things, and this is fascinating."
"I try to think positive, even if we are all losing volume. This situation is teaching us that we will have to learn to live differently, focusing on quality and sustainability," says Renzo Rosso, President of OTB.
Companies have to be more flexible
In a post-Covid world, "we have to be agile. So, less product, fewer projects, better storytelling and products that can have a longer life span," says Diego Della Valle, Chairman of Tod's.
What is selling the best in China
"Luxury brands are selling great," says Renee Lu, Chief Marketing Director of TFD K11 Guangzhou. "The pandemic didn't affect this part of the business."
Fast Fashion? Slow Fashion?
According to Riccardo Tortato, Fashion Director Men's Fashion and e-Commerce of Tsum Moscow, the customer is king. That's it. "We are in business to answer consumer demand," says Mr Tortato.
Digital Growth in a Changing World
“We consider ourselves a digital company because 95% of our revenues are online,” says Andrea Panconesi, CEO of Luisaviaroma. “But the physical part is also important.”
The New "Covid-Proof" Designers
Sabrina Scarpellini, co-Founder and Fashion Director of Massimo Bonini Showroom, and Giorgia Bonini, President in the U.S., say there are some "Covid-proof” young designers who are succeeding through social media.
The Traditional Showroom is Dead
“Like every crisis, Covid-19 is accelerating pre-existing trends,” observes co-Founder and CEO of Tomorrow London Ltd Stefano Martinetto.
"We are very happy to work with independent Italian designers" says Choi Yunjung, Deputy General Manager of retail giant Hyundai Department Store, which is hosting a pop-up store in partnership with CNMI.
Virtual is not enough
Riccardo Grassi, Founder and CEO of the eponymous showroom, stresses the importance of touching a fabric and seeing colors in person when it comes to garments. “Virtual is not enough,” he says decisively.
Our Green Approach
Silvano Brescianini, President of the Franciacorta Consorzio of winemakers, says that in the post-Covid era having a healthy respect for Mother Nature is a key to success.
E-Store in an Omnichannel Strategy
Pierluigi Cocchini, the CEO of Rinascente, says the department store group has launched a new e-commerce platform with 650 different brands, and is staying close to its customers, its staff and the brands.
Fashion will be more human
According to Beppe Angiolini, Founder of Sugar, one of the top fashion destinations in the world, "the uncontrolled consumerism in certain fashion seasons will never be repeated again."
EU is Committed to Fashion
“The Italian fashion industry represents the best of Italy all around the world. Growing fashion exports create jobs and contribute to our cultural profile,” says Paolo Gentiloni, European Commissioner for Economics.
The Explosion of e-Commerce
“In the apparel business we have seen e-commerce growth of 47% in the last quarter,” explains Maurizio Capobianco of cloud computing company Salesforce, which is also investing heavily in artificial intelligence.
A Partner for Made In Italy Brands
“We are committed to helping Italy’s trade fairs with digital platforms that can be customized,” says Carlo Ferro, President of the Italian Trade Agency (ITA). He calls Italian fashion "an ambassador" for Italian exports.
The Strategic Importance of Fashion
Although 2020 is a difficult year, the Italian fashion industry is worth nearly €100 billion, according to Carlo Capasa, President of the Camera della Moda.
A Commitment to Young Talent
Hitoshi Yamaguchi, CEO of YKK Italia, says one of his company’s missions is to provide support and mentoring to young and new fashion designers.
The Future is Sustainable
Andrea Illy, Chairman of illycaffè, stresses the importance of moving forward toward sustainable practices. Reuse, reduce, recycle: This is the philosophy behind a new initiative aimed at reducing packaging impact.
Milan - The Capital of Fashion
“Milan can't live without fashion,” says Milan's Mayor, Giuseppe Sala. In this conversation, Mr Sala says that Milan has been through a tough time during the outbreak, but now the city is ready to shine again.
A Hybrid Future of Digital and Live
Gildo Zegna, CEO of Ermenegildo Zegna, says that Italian fashion is of strategic importance for the Italian economy, and that China is an increasingly significant and innovative market.
Counting on Italian Craftsmanship
Covid has been a moment for reflection, says Patrizio Bertelli, the CEO of Prada. But craftsmanship skills are being passed on to a new generation at the Prada Academy.
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