SOLID HOMME Spring-Summer 2022

SOLID HOMME for the Spring-Summer 2022 season explores the post-Covid need for solace and light through a dreamlike Surrealist resort setting in a Milan Digital Fashion Week video by French duo Suzie and Leo - a premiere for the brand, screened on June 22nd.

Beneath a blazing artificial sun pulsing with cold flashes of blue strobe lighting, a wave of models washes over a man-made beach of white sand dotted with sunbathing tourists. Moving in a pack, their graphic leisurewear exudes easy, sensual, summery vibes.

Boxy shapes are crisp and relaxed, with swim trunk-style shorts, casual pants and shirts layered together. Stiff, robust bleached and ombré denim jackets and jeans are tempered by summer stripes, soft terrycloth jerseys and t-shirts with Dream Pool Club logos, while a comforting breeze wafts through street-style tops in airy fishnet and mesh fabrics, worn with matching shorts and pants.

Oversized outerwear pieces sport reversible and trompe l’oeil constructions, as in a leather blouson jacket masquerading as denim or a spearmint double-sleeve shirt. The setting’s artificial-meets-natural mood echoes in the materials: denim and shirting mix rayon, cool cottons and light technical fabrics in sandy and sun-bleached hues with a distressed effect, while woven synthetics artfully mimic worn cloths. 

Mineral shades evoking a sun-drenched beach are refreshed with soothing pastel tones in deep sherbet and pool-tile colors. Large bomber jackets and parkas are cut in lighter fabrics, and mesh tops and pants feature watered down, army-green camouflage motifs made using tie-dye techniques, like an urban landscape morphing into beach mode.

Graphic, watery distortions evoking sunlight hitting the sea adorn black and white windbreakers and fishnet pieces cut from a net fabric bonded on a contrasting layer to create an optical illusion of rippling water, an effect also used to distort the House crest on baseball caps.

Perceptions blur between real and artificial, indoor and outdoor, and work and holiday, as if everyday life were transplanted onto an otherworldly Moon Beach.