Camera Nazionale della Moda Italiana
“For the first time in its history, CNMI is experimenting with a highly-innovative formula, through a live, digital platform that represents a new form of storytelling for the Italian fashion industry. Milan Digital Fashion Week is a dynamic response to the complexity of today. It’s an ultra-inspiring tool, designed to support, rather than replace, the physical fashion calendar, which will resume in September. A landmark antidote to an age marked by social distancing and travel restrictions imposed by the global health crisis. One that aims to provide a dynamic solution to the complexity of the present, a functional and creative tool amid these times and to support to the brands, when normalcy returns, in their physical fashion shows, which remains a crucial tool in conveying Made in Italy’s prowess and creative impact. With the February launch of China We Are With You, a ground-breaking digital experience, CNMI rapidly created a digital bridge with the Chinese public, affording them the opportunity to experience the Milan catwalk shows, despite travel restrictions brought on by the unexpected evolution of the Covid-19 pandemic. Emboldened by this experience, we are presenting an ever-more revolutionary project that will open Milan Fashion Week up to a broader audience of non-professionals: a demographic composed of younger generations that consume fashion via images and to whom CNMI has assumed the role as Fashion Translator with the aim of conveying the creativity and culture that emanates from the Italian fashion world"
Carlo Capasa, Chairman of Camera Nazionale della Moda Italiana