SIMON CRACKER

“Crack” is the fundamental concept of my brand. It means destruction: cracking something useless and give it a new life.
What my grandpa taught me was to look at things from a different perspective before throwing them away. Each season is inspired by my memories. Good and bad. The books I’ve read, the paintings I’ve seen, the movies I’ve watched, but also the music, which I used to listen since I was 3 years old with my headphones... They all create a frame. They determine the style and the influences of each collection.

Every time I show a new concept, I’m doing something therapeutical, it makes me feel liberated. And since I’m a very calm person, apparently, it’s through my performances that I protest and shout to the world how I really feel.

Riviera Romagnola’s Hotels - broken and forgotten tailoring - curtains faded by the sun - metal armor - wrong posture - altar boys.

simoncrackermilano.com

Collection