The partnership between the Hungarian Fashion & Design Agency and Camera Nazionale della Moda Italiana goes back to August 2018, when the parties made a strategic agreement to help Hungarian fashion industry players in entering international markets. As a part of this agreement, they have established the CNMI X HFDA Mentorship Programme, which has already opened up new international perspectives for many brands. The main indicator of its success is that designers who have completed the programme, now have a wider export base and a proven position in foreign markets as well.
The most defining part of the program is the participation in the Milano Fashion Week which brings the long-awaited breakthrough for numerous designers. This season five brands are launched on the road of foreign expansion under the umbrella brand named Budapest Select - Kata Szegedi, MERO, Nini, THEFOUR, ZIA budapest will be those who carry on the reputation of the Hungarian fashion industry.