WFYLAB

The department we created to understand what is next and to unveil the new course of distribution together with innovative sales strategies WFYLAB is there to forecast the future and meet the needs of the most trailblazing and high end brands, the up and coming labels, that are to revolutionize the fashion system by breaking every rule in the Italian market. WFYLAB is the true essence of research capable of envisaging the evolution that only new fangled distribution channels matched with innovative sales strategies.

WFYLAB
Via dell'Aprica 14/a - 20158 Milano

info@wfylab.com

+ 39 0292884000

 

Gianna Trevisan
+39 348 0637319
gianna.trevisan@wfylab.com




Lucrezia Trinca
+39 334 9662831
lucrezia.trinca@wfylab.com

BALR

BALR. WAS FOUNDED IN 2013 BY PROFESSIONAL FOOTBALL PLAYERS AND IS A LUXURY LIFESTYLE BRAND. BALR. is an international luxury lifestyle brand known for its high-end fashion, travel products and accessories for men and women. The Netherlands-based brand has created a complete range of high-quality items that inspire to live the life of a BALR. Founded in 2013 by Demy de Zeeuw, Juul Manders and Ralph de Geus, BALR. is the embodiment of a modern lifestyle brand. Aspirational, focused and in-sync with its young and ambitious audience, the company brings the luxurious lifestyle of extraordinary athletes within arm’s reach of everyone who works hard to live the dream. We all have dreams of becoming a great and successful person. Greatness is not something that happens as a result of a careful selection process. It happens by taking action! You will not only find it in the big achievements of your life; you will find it in every little detail of how you live your life in style. It is about aiming high. Not taking no for an answer. And persevering where others before you have given up.

Gianna Trevisan
+39 347 9122296
gianna.trevisan@wfylab.com




Lucrezia Trinca
+39 334 9662831
lucrezia.trinca@wfylab.com

THROWBACK.

Throwback. comes from the young entrapreneur’s intuition of Pasquale V. D’Avino. Year 1991, International Law student, already operating and fast-moving on fashion, communication strategy, and music biz. Conceiving his upcoming “affordable luxury brand” as a tribute to the most important thing in every human life: Memories. Nothing’s stronger than our memories, historical moments and living instants that remind us life’s greatness.

Gianna Trevisan
+39 347 9122296
gianna.trevisan@wfylab.com




Lucrezia Trinca
+39 334 9662831
lucrezia.trinca@wfylab.com

JUST CAVALLI

Roberto Cavalli ha creato la linea Just Cavalli nel 1998 interpretando gli stessi codici e valori della prima linea ma in una chiave più rock, street e urban. Posizionata nel segmento contemporary dell’offerta internazionale, il target di questa linea si avvicina al cliente che ama esplorare il mondo Roberto Cavalli con un approccio più giovane. Caratterizzata sin dall’inizio da una forte personalità e una particolare attenzione all’utilizzo di materiali innovativi e grafiche sperimentali, la linea si è sempre distinta come un mix in cui lo stile si fonde ai dettagli sempre più ricercati.

Gianna Trevisan
+39 348 0637319
gianna.trevisan@wfylab.com




Lucrezia Trinca
+39 334 9662831
lucrezia.trinca@wfylab.com

HOLUBAR

The Holubar story embodies the realization and innovation of the American dream. Holubar Mountaineering is a pioneer of American Outdoor Clothing, now it is set for a major revival with a re-launch, building on its already-established heritage through classic designs. These include the Mountain Parka, now known as the Deer Hunter jacket (worn by Robert De Niro in the 1978 Oscar-winning film of the same name). Holubar is a groundbreaking brand with outdoor adventure at its heart, so it is natural that the brand is also pushing barriers for mountaineers.

Gianna Trevisan
+39 348 0637319
gianna.trevisan@wfylab.com




Lucrezia Trinca
+39 334 9662831
lucrezia.trinca@wfylab.com

HOLDEN

Holden creates seasonal collections and limited edition capsules inspired by where they live and operate; Venice, California. Their collections are built to flow seamlessly between where city life, and outdoor lifestyles intersect. Holden collections are designed with a performance fashion perspective; utilizing luxury fabrics, cutting-edge technicality, modern proportions and sustainability. Holden was born in 2002 by designer Scott Zergebel and professional athlete Mike LeBlanc.

Gianna Trevisan
+39 348 0637319
gianna.trevisan@wfylab.com




Lucrezia Trinca
+39 334 9662831
lucrezia.trinca@wfylab.com

WOLFORD

Established in Austria in 1950, Wolford is a leading SKINWEAR® manufacturer of high-quality leg-wear, lingerie, and body-wear, listed on the Vienna Stock Exchange. Known for developing exquisite fabrics and top-notch innovations, meeting the highest environmental and sustainability standards in the textile industry. Since April 2019, Wolford is the world’s first and only company in the apparel industry to be Cradle to Cradle Gold Certified™ both for the Biological and Technical Cycle. In 2020 Wolford has added a new line to its portfolio, The W, a refined range of modern, essential pieces, geared towards achieving body and mind harmony. The W enriches our consumers' lives by offering a distinct synergy between style and freedom of movement. Wolford’s iconic aesthetic continues to evolve to meet the needs of the dynamic, modern woman. For more information, visit www.wolford.com

Gianna Trevisan
+39 348 0637319
gianna.trevisan@wfylab.com




Lucrezia Trinca
+39 334 9662831
lucrezia.trinca@wfylab.com