The Asahi Shimbun has been the exclusive "Streaming Partner" in Japan, known for its longstanding and profound contributions to the fashion industry. It created a highly visible and well-designed MFW special page ( on “Asahi Shimbun Digital” news site (, and live-streams contents of each brand's collections, archive related video contents, and distributes original articles, such as commentary articles, interviews of designers and others on the collection to introduce the forefront of fashion trends.