In an armchair with clean, soft lines sits Kiton's quintessential gentleman—the Collector of the Art of Living. His timeless elegance needs no ostentation to capture attention, and in his union of beauty and cultural sensibility, he harbours no concerns. This discerning and sophisticated figure does more than merely frequent iconic destinations like St. Moritz or St. Barth. Rather, he recognises and cultivates the unique culture surrounding them. He knows full well that in the most diverse settings, he will always feel at ease—forever part of a lifestyle that reflects an authentic form of art.
His garments can accompany him anywhere: from leisure pursuits to business meetings, from gala evenings to casual encounters. All this with a simplicity that Kiton's new collection—a paragon of Italian tailoring excellence worldwide—reflects in even its smallest details. From shirt cuffs to jacket lapels, from the colour of a tie to the zip of a rucksack—every detail serves a purpose. Their pursuit isn't merely about achieving beauty. Instead, it focuses on living in harmony with what is genuine, rich, and meaningful: preserving and enhancing, rather than simply possessing.