LANCEL CELEBRATES ITS 150TH ANNIVERSARY : THE PREMIER FLIRT IN FIFTEEN WAYS TO BE

Since 1876, the House of LANCEL has embodied Parisian elegance — a French art of living where heritage, craftsmanship, and transmission meet. To celebrate its 150th anniversary, it unveils a commemorative collection centered around its iconic bag: the Premier Flirt. Born in 2006, this bucket bag with its asymmetrical pocket — free-spirited, Parisian, slightly bold — has established itself as a signature of the House.

For its 20th birthday the Premier Flirt dressed in LANCEL Red and comes in 15 exclusive editions,

each subtly revealing one of the codes that shape the soul of the House.